Unifying the community experience
Many existing community members headed straight for the forums to join the latest conversations. But the forums didn’t expose content on other sections of the site. Plus, members couldn’t easily find other members that shared their interests.
To solve those challenges, we designed a dashboard that allows members to specify the content they want by selecting the auto brands they follow. With this approach, more meaningful content is displayed without searching and members can quickly find other members that love the same cars.
When members select auto brands to follow, their dashboard pulls related content automatically.
To help spread the word of the new member dashboard, we designed a system to expand awareness for non-members to join the community and take advantage of the ability to aggregate content based on their preferences.
Grassroots Motorsports publishes content on their site daily. But with so many members heading straight to forums, it was clear forums were the place to stay informed inside the community. In fact, internal teams were publishing in other places and duplicating the content on the forums to ensure everyone had a chance to see the latest info.
To improve efficiencies and content awareness, we designed a system that allowed Grassroots Motorsports to publish once and automatically create a forum thread, linking the content and forum together. Plus, instead of a unique and separate commenting system on non-forum content, we unified forum comments and content comments together. This led to a much faster way to publish content and inspire more community involvement.